Growth & Strategy
Founder-Led Sales in Three Phases: How to Turn Your First B2B Conversations Into a Repeatable Sales Motion
Early-stage B2B SaaS founders must personally lead initial sales efforts to discover a repeatable sales motion, not just close deals. This guide outlines a three-phase playbook: crafting a testable sales hypothesis, building an initial account list for validation, and executing to refine the process.
Sofia Reyes·October 29, 2026
