Business and Builders

Competitive Analysis

2 articles

Editorial illustration for Define Your Startup's Position: A Fill-in-the-Blanks Template Plus a Two-Axis Competitive Map
Growth & Strategy

Define Your Startup's Position: A Fill-in-the-Blanks Template Plus a Two-Axis Competitive Map

Early-stage tech startups can define their unique market position using a concise, customer-centric positioning statement and a two-axis competitive map. These tools help align internal teams, validate market gaps, and ensure differentiation against rivals.

Sofia Reyes·October 29, 2026
Editorial illustration for A 4-Step Framework for Running Competitive Analysis Before Your SaaS Launch
Market Analysis

A 4-Step Framework for Running Competitive Analysis Before Your SaaS Launch

Before launching a SaaS product, conduct a disciplined competitive analysis to understand where your product fits in the market. This 4-step framework helps founders make data-driven decisions on positioning, features, and pricing.

Marek Kowalski·October 27, 2026