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Novak Djokovic, the tennis legend, in a business suit, walking through the modern lobby of General Atlantic, symbolizing his new role as a Global Strategic Advisor.

Novak Djokovic takes advisor role at General Atlantic

Tennis legend Novak Djokovic, known for his relentless pursuit of peak physical and mental performance, has formally joined private equity giant General Atlantic as a Global Strategic Advisor.

Amir Fakhoury·June 27, 2026