Investor Relations

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Snap's new $2,195 augmented reality glasses, Specs, are showcased with a backdrop suggesting a decline in investor confidence.

Leadership & Culture

Snap AR Glasses Debut at $2,195 Amid Investor Doubts

Snap's stock plummeted over 8% in a single day after CEO Evan Spiegel unveiled its new $2,195 augmented reality glasses, Specs.

Amir Fakhoury·June 18, 2026