Business and Builders

Fan Engagement

3 articles

Ferrari Formula 1 car on track with abstract AI data streams, symbolizing enhanced fan engagement through technology.
Founder Playbook

Ferrari uses IBM AI to enhance F1 fan experience

Since IBM's involvement, engagement data for the Ferrari app has shown a staggering 62% increase over Formula 1 race weekends, according to TechCrunch .

Amir Fakhoury·May 23, 2026
User creating an AI-generated song cover on a holographic interface in a futuristic music studio, with an engaged audience in the background.
Founder Playbook

Spotify Expands AI Features to Enhance User Experience

For the first time, Spotify allows users to create AI-generated covers and remixes of songs, a significant shift in fan interaction with music.

Marek Kowalski·May 22, 2026
Excited fans at a concert with a smartphone displaying the Spotify logo and a ticket icon, symbolizing exclusive access.
Main Street & SMBs

Spotify's 'Reserved' Program Offers Top Fans Exclusive Ticket Access

On Thursday, Spotify announced 'Reserved,' a new feature setting aside concert tickets exclusively for its premium subscribers.

Amir Fakhoury·May 21, 2026