Founder Playbook
How to Choose Between a Patent, Trademark, Copyright, or Trade Secret for Your Startup's Assets
Startups must categorize their intellectual property assets and select the appropriate legal protection: patents for functionality, trademarks for brand identity, copyrights for expression, and trade secrets for confidential information. A well-defined IP strategy is vital for competitive advantage and investor valuation.
Marek Kowalski·October 24, 2026
