A business can choose the right niche, understand its ideal customer, and become very good at solving a specific problem while remaining almost invisible to the people it wants to serve.
That gap is one reason Brad Sugars replaced Niche with Marketing in his updated six-stage Business Operating System. Specialization still matters, but Brad now places it inside a broader commercial job: building a system that connects expertise with the market and gives the right people repeated opportunities to recognize why that expertise is relevant.
Knowing the Market Is Only the Beginning
A niche answers useful strategic questions.
