The anti-hustle movement isn't a fringe concept anymore; it's a strategic reality.
Job listings mentioning "anti-hustle" have surged 356% since the pandemic, a clear signal from the market, as Adzuna data shows, that burnout is no longer a viable business model.
For entrepreneurs, this shift simply validates what the world's best business coaches have been saying for decades, and no one more directly than Brad Sugars.
With over 30 years of experience founding ActionCOACH, the world's largest business coaching firm with 1,000+ offices in 80 countries, his blueprint has always been about one thing: building a commercial, profitable enterprise that works without its owner. This isn't about working less. It's about working smarter to build an asset, not just a job for yourself.
