Sofia Reyes
Correspondent
Sofia Reyes is a Correspondent at Business and Builders, focusing on growth and emerging technology. She joins from 'TechScale Weekly', where she was the first reporter to detail the product-led growth strategies of several future unicorns. Her reporting is informed by her earlier career as a growth marketer at a Series B SaaS startup. Sofia has a knack for translating complex technical concepts and go-to-market frameworks into actionable strategies for founders and operators. She is constantly on the hunt for the next paradigm shift in how companies acquire and retain customers.
Expertise
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Latest Articles
Uber deploys 500 Hyundai EVs for global data collection
On Friday, Uber's modified Hyundai Ioniq 5s, bristling with cameras and lidar, began silently mapping Washington, DC streets.
Jun 4, 2026 · 2 min read
Benchmark Raises $2 Billion for New Growth and Early-Stage Funds
Benchmark Capital, long synonymous with early-stage venture funding, just closed on $2 billion across two new funds.
Jun 4, 2026 · 3 min read
Personalization Will Dominate Commerce Media, But Consumer Choice Suffers.
On January 11, 2026, Google announced the Universal Commerce Protocol, an open-source standard designed to allow AI agents to execute purchases across virtually any retail platform.
Jun 4, 2026 · 3 min read
Nvidia's RTX Spark PCs challenge CPU market with AI
Nvidia's new RTX Spark chip is designed to run AI agents locally on PCs, potentially replacing traditional mouse and keyboard interactions entirely.
Jun 2, 2026 · 2 min read
Ferrari Luce Electric Car Debuts at 550,000 Euros
Ferrari's first fully electric car, the Luce, has been unveiled with a staggering 550,000 euro price tag, forging a new frontier for ultra-luxury electric vehicles.
Jun 1, 2026 · 3 min read
Cold Plunge Tub Market Surges Amidst Unforeseen Wellness Boom
While many wellness fads quickly fade, proprietary algorithms predict that cold plunge tubs are not just a fleeting sensation, but a long-term trend poised for sustained upward growth through 2026.
May 29, 2026 · 5 min read
Ferrari Unveils $640,000 Luce, Its First Electric Vehicle
Ferrari's first electric car, the Luce, carries an eye-watering $640,000 price tag and offers five seats, a significant departure from the brand's traditional two-seater focus.
May 26, 2026 · 2 min read
Iranian hackers breach Los Angeles transit systems in March
In March 2026, Iranian hackers quietly exfiltrated 700 gigabytes of sensitive data, including emails and backups, from the Los Angeles County Metropolitan Transportation Authority's computer network.
May 26, 2026 · 3 min read
TechCrunch Disrupt 2026 pass prices increase after early bird deadline
Aspiring entrepreneurs and investors face a rapidly closing window to secure entry to TechCrunch Disrupt 2026.
May 25, 2026 · 2 min read
Pope Leo XIV Issues 'Magnifica Humanitas' on Artificial Intelligence
Pope Leo XIV released a 42,300-word encyclical on artificial intelligence, urging governments to slow down and closely regulate its development.
May 25, 2026 · 2 min read
ClickUp lays off 22% of staff amid AI-driven restructuring
Project management software giant ClickUp replaced hundreds of human employees with thousands of internal AI agents, leading to a 22% workforce reduction, according to TechCrunch .
May 25, 2026 · 3 min read
SolarSquare in talks to raise $60M for rooftop solar expansion
SolarSquare is in advanced talks to raise up to $60 million in a Series C round, a move that could push its valuation to a staggering $500 million, just months after its last major funding infusion.
May 24, 2026 · 3 min read
Robotaxis face reality: Tesla's wait times far exceed Waymo's
Tesla's robotaxi service currently forces customers to wait an average of 15.
May 24, 2026 · 3 min read
How to Develop a Winning Go-To-Market Strategy for Business Growth
On March 11, 2026, Clay slashed its data costs by 50-90%, radically reshaping its market position and value proposition.
May 20, 2026 · 6 min read
GM swaps 600 IT workers for AI talent in skills race
General Motors recently laid off 600 salaried IT employees, over 10% of its department, across its Texas and Michigan operations, specifically to recruit personnel with AI-focused backgrounds, accordi
May 18, 2026 · 2 min read
Graduates Urge Speakers to Discuss AI's Real Impact
Students at the University of Central Florida booed loudly when executive Gloria Caulfield mentioned artificial intelligence in her commencement speech, a stark contrast to the usual celebratory atmos
May 18, 2026 · 3 min read